"At ConAgra, we have found Invoke to be an effective alternative to in-person focus groups. We get results in real-time with no waiting for reports. It allows more individuals on the team to be involved and interact without travel and therefore can be more cost effective as well."
What We Do
For over ten years, we have been focusing on helping our clients make better decisions about their product, brand and marketing communications strategies. Our clients seek Invoke’s services at different stages of the concept-development and optimization process. From early-stage hypothesis exploration to final-stage screening, we help clients identify strong performers and interest drivers as well as uncover any barriers to involvement and potential areas for enhancement.
Our proprietary methodology, which is based on real-time large-scale qualitative insight backed with key metrics, reflects a highly comprehensive understanding of concept performance.
Contact Details
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