Improve your new product rollout odds with Invoke’s Engage In-Home User Testing.

Improve your odds….

Today more than ever the ability to launch new, consumer packaged-goods products successfully and quickly is essential to enhanced business performance. With product development and rollout costs continuing to escalate, making certain that the right research is conducted with the right consumers at the right time with the right research partner is critical for market success.

Real consumers in a real use environment

Invoke’s In-Home User Testing (ENGAGE IHUT) process was developed to provide companies and their brands with an efficient and cost-effective "real life" check on product acceptance fundamentals such as quality, features and functions, appeal, performance, and usage factors.
By combining the best of on-line and off-line research practices, Invoke’s ENGAGE IHUT process gathers data quickly and accurately, while allowing for rapid-response testing of new products in the natural environment of a consumer’s home.

Simplified and exacting

Our state-of-the-art, on-line research platform in combination with our robust, back-end analytics engine, provide quick turnaround, quality insights, and informed direction with the goal of quickly drilling down to uncover the true drivers and limiters of appeal of new product concepts. Our 4-Step ENGAGE IHUT process….

1. Plan and Prioritize
2. Recruit and Remind
3. Track and Analyze
4. Report and Recommend

….is simplified and exacting, getting you the results you need to make critical business decisions quickly.

Contact me today to learn more about developing a clear understanding of your customers’ experience prior to full product development and rollout. Nancy.Wellott@invoke.com

Invoke Solutions is the leader of on-line, real-time and large-scale market research. www.invoke.com

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Ihut-newsletter.pdf