Evaluate the usability of a website and gain a clear understanding of the user experience in order to implement improvements.

• Ask participants to complete a task on the site and then provide immediate feedback
• Measure user experience in terms of:
  • Ease-of-use
  • Navigation
  • Visual appeal
  • Feature satisfaction
  • Likeliness to use/visit
• Drill down on specific features/page elements to determine what is/isn’t working and why
• Explore ideas for improvement

• Clear understanding of the user experience
• Identification of process bottlenecks
• Identification of strong and weak points in the site navigation
• Actionable, validated suggestions for improvement