It has become common practice for most companies and agencies to test communications prior to launch and evaluate their performance afterwards. Unfortunately, that same approach is not always taken with product launches whose success and failure often is measured only in terms of sales data.

We believe that it is essential to not only track sales but to understand how well the expectations you have set for a product are met through the customer experience, and the impact of that experience on customer satisfaction, word of mouth, and other future behaviors.

Using Invoke’s mobile research platform you can get real-time feedback about the out of box and user experience or you can use Invoke’s online platform to explore the product experience in terms of:

• Product satisfaction against expectations
• Perceptions of product quality, appeal, and performance
• Ease of use and actual feature usage
• How it is being used today and going forward
• What customers say about it to friends and colleagues
• Customers' consideration set and key buying criteria
  
• Unmet needs and possible product improvements
• Net promoter scores

Invoke’s online platform is also great for conducting In-Home Use Testing so you can get qualitative and quantitative data about the product experience prior to launch. You can then make any necessary changes to messaging or features that will result in greater appeal, trial, and sales.