Marketing communications are no longer something you just hope will be effective. Today, you need to know whether or not your television, print, radio, and mobile campaigns will be effective before they are launched.

Traditional techniques can take weeks and significant travel to get an adequate sample of consumers via focus groups or location research. With Invoke, you can reduce that time significantly, get qualitative and quantitative insight in one project, and keep decision makers engaged in the entire process.

We focus on determining which executions are most effective in communicating key messages, motivating desired behaviors, and connecting emotionally and functionally with the target audience. Using concept rotation, we also eliminate the order bias that can have a major impact on which executions are chosen.  The end result is better, faster decisions about what to push forward, how to group executions, and avoid any unnecessary consequences of your campaigns.

Invoke’s online platform is especially effective for testing communications sequentially or monadically at three points in the creative process:

• Early creative concepts/storyboards: We help narrow the field of possible executions based on qualitative and quantitative measures of relevance, uniqueness, overall appeal, brand fit, and purchase intent. We then explore ideas for improvement and help choose the best options or components to move forward with.
  
  
• Execution testing: We expose customers and prospects to multiple finished executions using concept rotation to determine message clarity, understanding, brand fit, and emotional and functional appeal. We then identify any unintended messages, explore improvement opportunities and choose the best option or components to create communications sets.
  
  
• Disaster checks/red flag: We expose customers and prospects to final executions prior to launch to put any concerns about unintended messages or translation issues in context, determine their potential impact on the brand and behaviors, and estimate how prevalent issues actually are without letting any one participant dominate the conversation and make a potential issue appear bigger than it is.