BETTER INSIGHTS. SMARTER DECISIONS. FASTER.
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In all brand communications and research, it is essential to understand both the functional (what it does for me) and emotional (how I feel about it) impact of your attributes, messages, and experiences with the people you hope will buy from you. In short, you need to know if your brand has Brand Charisma. We use projective techniques, associations, and laddering within the Invoke online hybrid qual/quant environment to uncover whether your brand and positioning is appealing, inspirational, and motivating. The goal of a brand is to make people want to be associated with you, and comfortably or proudly recommend you to others. We uncover these connections quicker than traditional focus groups, without letting any one person dominate a group setting. At the same time, we use quantitative techniques to examine your brand’s key elements including:
With Invoke, you get the best of both worlds at once, the live, emotional richness of focus groups on a larger scale and quantitative data that demonstrates the implications of your brand on revenue generating behaviors (e.g., trial, re-purchase, loyalty, and word-of-mouth) and key metrics such as net promoter scores. In the end you get a complete understanding of how your brand is perceived, its impact on customers and prospects, and the level of alignment between promises and delivery. |
 Download our Brand Charisma White Paper: Why it Matters and How to Measure It Read Invoke case studies: |
