Engage Open multi-day studies give you more and better
qualitative and quantitative insight than traditional diaries and online
bulletin boards with the ability to effectively handle far bigger sample sizes.
How it works:
- We recruit people to participate in a multi-day study
- Participants go through a short Open session on day one
- Researchers review daily findings and launch a new
set of questions
- Participants log back in and go through a new set of
questions each day throughout the study
Where to use it:
- Ideation and
brainstorming: Develop new concept
ideas and understand unmet needs
- Diaries: Capture feedback about what people do and why
over multiple days
- Product tests: Assign tasks as people engage with products
over a few days
- Pre-Post studies: Get a feel for people’s perceptions about a
product or service or communications before and after they are exposed to it