Invoke Solutions | Engage Live or Focus Groups?

Our highly interactive online research sessions combine the richness of qualitative feedback with the scale and structure of a quantitative study.With Engage Live, you can overcome the age-old constraints of focus groups (or use Engage Open to go beyond the limitations of online bulletin boards) by capturing large-scale, reliable qualitative data quickly and cost-effectively.

Qualitative research with Engage Live

Large samples: 30-300+ people
Each participant answers every question
Anonymity = greater honesty
On-the-fly probing avoids false trails
Participant voting identifies outliers
No dominant personalities or groupthink
Live chat with individuals
Multiple segments in one session
Transcripts instantly available
Geographically representative samples.

With Engage Live you can "interview" 30-300 people in a single live session and reach a large geographically dispersed sample. Built-in analytics help you to quickly analyze the feedback so you can respond to what your audience is saying in real time.

You also have the ability to combine multiple target segments in a single session. Using screener data, you can filter responses during the session to track how various segments of your audience are reacting.

More honest answers

Participants take part in Engage sessions anonymously from the comfort of their home or office. This environment has been shown to stimulate more honest, unbiased feedback, especially if the topic is personal or sensitive.

No false trails

A well-known disadvantage of traditional focus groups is that a discussion can lead down "blind alleys", significantly impacting the usefulness of the findings. The Engage Live environment allows the moderator to quickly eliminate false trails. When an issue surfaces that warrants further exploration, on-the-fly probing questions can be used to determine if it is indeed a valid opinion that is shared by others, or an outlier that can be immediately discounted.

No dominant personalities or groupthink

With Engage, every participant answers every question and has an equal voice. In a typical one-hour session you receive approximately 55 minutes of feedback from each participant – unbiased by dominant personalities or groupthink! Unique features such as participant voting also help you to validate individual opinions with the rest of the group.

Participants can “agree” or “disagree” with the comments made by others - but only after they have provided their own response. This makes the experience more interactive for participants and allows you to quickly identify popular opinions and eliminate outliers.

Live chat

You may have an individual respondent whose opinion is of particular interest. Or, you may need to clarify an intriguing comment. The Engage Live platform allows you to launch a one-on-one chat with a single participant at any time during the session.

Real-time interaction between client and moderator

During an Engage Live session, the moderator is in constant contact with the stakeholder team, discussing the results in real time. He/she plays an integral role in the unfolding dialog, helping you to clarify findings through on-the-fly questioning and steer the stakeholder group towards an ultimate decision point. Due to the combination of large-scale unbiased qualitative feedback and robust quantitative metrics, the research findings are often immediately apparent, providing clear, irrefutable answers to the stakeholders watching the session.

The result is faster, more confident decision making!