Test potential positioning platforms to identify the most compelling message around which to build a marketing campaign.

• Evaluate various positioning statements against key metrics such as:
  • Relevance
  • Brand fit
  • Uniqueness
  • Understanding
  • Likelihood to purchase
  • Believability
• Use qualitative questioning to identify drivers/limiters of appeal and uncover the underlying emotional connection
• Explore ideas for improvements

• Identification of strongest positioning platform as well as the attributes that make it a winner
• Ideas for further optimization
• Clear understanding of how the positioning is communicating with your intended audience