BETTER INSIGHTS. SMARTER DECISIONS. FASTER.
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People participate in research so they can offer their opinions to the brands, companies, and products that they care about. They want to have a voice in decisions that are being made and help shape the future. Yet, as the most important piece of the research process, they have largely been abused by seemingly endless research requests made up mostly of long, repetitive, closed-end questionnaires, and never-ending choice sets. The Invoke experience lets people feel like they are having a personal conversation instead of filling out a questionnaire, even in a large group setting. Invoke Engage encourages emotional open-ended responses and provides the opportunity to agree or disagree with other participants rather than just clicking on rating scales. The end result isn’t just a more fun and engaging research experience for participants, it is more thoughtful answers and the desire to come back for more. |
"I really enjoyed this session because it seems as if someone really does want your opinion, not just all multiple choice... You really get to voice your opinion, not just check boxes where you can't explain why you chose it..." - Recent session participant |
