Test potential product names to identify the one that will have the greatest chance for success in the marketplace.

• Expose participants to potential names and measure effectiveness in terms of:
  • Appeal
  • Fit
  • Uniqueness
  • Likeliness to purchase
  • Message communication
• Capture “free word associations”
• Use open-ended questioning to assess names in terms of product attributes and brand personality
• Capture participant preference rankings and drivers/barriers of preference

• Winning name identified that:
  • Appeals most to target audience
  • Fits best with the product/brand
  • Maximizes differentiation in the marketplace
• Clear understanding gained of how the name communicates with the market