Test multiple executional directions to identify strongest appeal and move forward in the creative process with confidence.

• Test draft creative directions/storyboards against key metrics:
  • Appeal
  • Relevance
  • Believability
  • Uniqueness
  • Motivation
• Simultaneously diagnose the drivers and limiters of appeal through open-ended questioning and probing
• Explore likes and dislikes, message playback, and drivers of purchase interest

• Most effective creative direction identified as well as the attributes that make it a winner
• Clear understanding gained of how the creative is communicating with the target audience