Invoke was a part of two award winning research teams coming out of the Advertising Research Foundation’s 2007 Ogilvy Awards. The Ogilvy Awards recognize the role that insightful research plays in developing marketing and advertising programs that deliver superior return on investment.  

The first award, in the Financial Services-Retail Category, helped our client develop and successfully launch a key ad campaign. That campaign broke through and persuaded consumers to sign up for a new account, elevated their unique and customer centric brand, and was flexible enough to sell other products and services. Complicating the issue was a very tight time line that made using Invoke’s online research platform a perfect fit for testing the ads.  The end result was a process that enabled our client to quickly and successfully launch their award winning campaign.

The second award, in the Beverages Category, helped our client bring communications to market that were able to revive the brand while its category decreased. Through the use of Invoke’s interactive, online research platform, they were able to determine which TV scripts were best resonating with consumers and how they could improve the creative to make it even more powerful among the target market.

With Invoke, the client and their advertising agencies received qualitative and quantitative insight through a  large, real-time research session.   By quickly narrowing and confirming which ads to move forward with, the client was much closer to successfully rebuilding their business.  

Read more about these awards at:
http://www.thearf.org/assets/2007-ogilvy-winners