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For articles, white papers, hot topics, and more, visit the Invoke Archive. Below are some recent articles in which Invoke Solutions has been featured: Xconomy - March, 2009 The Death of the Focus Group? At Invoke Solutions, Apple Vet Makes Market Research User-Friendly, for the Surveyors and the Surveyed Wade Roush of Xconomy interviews Invoke's CEO, Ben Cesare. Read the full interview here. Forrester Research - February, 2009 Fused Research Will Save You Money Brad Bortner recommends Invoke for their "fully Fused" research approach. Download a Free copy of the report here. Forrester Research - December, 2008 2009 Market Research Predictions Brad Bortner cites Invoke as one solution to the challenges of today's business climate. Read the summary or buy the report from Forrester here. Research Magazine - September, 2008 People on the Move [Extract] Jennafer Stahl joins Invoke from TNS to bolster copy testing and brand expertise. Read the press release here. Research Conference Report - July, 2008 Bringing Qual and Quant Best Traits Together [Extract] Read how Invoke helps Unilever better understand their shoppers and drive business success as presented at the Shopper Insights in Action Conference. Click here to download the PDF Zillion Business Review - June, 2008 Bringing Market Research to Life [Extract] Zillion International Business Review profiles Invoke, discusses the launch of the Engage suite of applications research platform, and examines the company's impact on the research industry. Mass High Tech - May 31, 2007 Invoke Rewards Mobile Consumers [Extract] Mass High Tech profiles Invoke, discusses the launch of the Invoke Ping mobile research platform, and looks at the company's growth potential. Click here to read the article Marketing News - April 1, 2007 Tips Offer Better Response Rates, Engaging Surveys [Extract] Invoke and Greenfield online discuss learnings from recent research and offer tips to researchers for getting respondents more engaged and collecting more useful information. Click here to download the PDF Inc Magazine - October 12, 2006 The Future of Consumer Research [Extract] Are you still using traditional focus groups? New techniques could help you discover what your customers are really thinking. Click here to read the article. Boston Business Journal - June 2006 With new CEO, Invoke pushes Web focus group [Extract] Invoke Solutions has named a new CEO, tapping its own VP of Sales to take over the firm and focus on growing revenue. Click here to download the PDF. BoxOffice Magazine - April 2006 The Moment of Truth: The Numbers Are In and There's No Denying It: Audiences Are in Full Retreat [Extract] Only a few months ago, on the eve of the holiday season, BoxOffice Magazine spoke with distribution chiefs and executives at every major studio, with the noteworthy exception of Universal, as well as mega-indie Lions Gate (now Lionsgate) for their take on 2005's box-office doldrums. Nearly all, while acknowledging the need for change, denied that there was anything sufficiently amiss to justify the doomsday talk that spread like wildfire through the summertime news cycle. Click here to download the PDF. Gartner Cool Vendors in CRM Marketing and Analytics - March 20, 2006 [Extract] The companies represented in Gartner's report have developed new delivery models and new ways for their clients to use customer insight and relationships to build better and more profitable businesses. Click here to read the press release. Boston Business Journal - December 16-22, 2005 Online Focus Group Startup Invoke Lands $9M Round [Extract] Invoke Solutions has received $9 million in a third round of funding from Bain Capital Ventures and several other investors, which the technology company hopes will yield its first profitable year ever. Click here to download the PDF. BusinessWeek - November 14, 2005 Shoot the Focus Group Advertisers are inventing new ways into the consumer's head [Extract] My research department doesn't know it, but I'm killing all our focus groups." So spoke Cammie Dunaway, chief marketing officer at Yahoo! Inc., at a Silicon Valley conference in September. Dunaway doesn't plan to harm the groups of innocents that marketers have long assembled in beige conference rooms to observe behind two-way mirrors, like zoo animals, as they hold forth about coffee and shampoo preferences. But she does want to put the two-way-mirror manufacturers out of business. Click here to read the article. Mass High Tech - July 25, 2005 Invoke Seeks Name-Brand Status as a Market Research Provider [Extract] When you want to find something on the Web, you "Google" it. When you want to watch a TV show later, you "Tivo" it. When you want to know how people perceive your product, internal corporate message or political ad, someday you just might "Invoke" it. Click here to read the article. HR.com - July 13, 2005 Keeping a Finger on the Pulse of the Work Force: How to Sucessfully Gain Insight Into Employee Views and Opinions [Extract] "I feel my professional development has been stunted since my start here." "Last night I was here until 11 p.m. working to complete a project without as much as a thank you." "My company was recently acquired by another, I don't know if I should start looking for a new job." "I feel as if I'm just seen as working cog, as opposed to a living person." "I wish we'd evaluate our benefit program more frequently." Click here to read the article. Quirk's Marketing Research Review - July 1, 2005 Strange Bedfellows or Friendly Neighbors? [Extract] Umbria Communications in Boulder, Colo captures and analyzes unsolicited opinions culled from the musings of nine milliam bloggers per day using processing technology. Invoke Solutions in Wellesley, MA, provides a software platform that gives online focus groups a whole new meaning, accommodating up to 175 participants and 30-40 observers with high performance and real-time analytics. Click here to download the PDF. |
       
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