Determine whether the actual product experience delivers on the promise of the concept and understand the true drivers of appeal.

• Send product sample to participants for in-home use before the session
• Evaluate the actual product experience in terms of:
  • Product quality
  • Usage
  • Satisfaction
  • Application
  • Overall appeal
  • Performance against expectations
• Drill down to uncover true drivers and limiters of appeal
• Explore ideas for improving the product (form, flavors, features etc.)

• Clear understanding of customer experience prior to full product development
• Suggestions on final form/flavors/features
• Development of consumer language based on real-life experience