Invoke Solutions | Invoke Solutions Now Offers Elegant Answer to Order Bias Challenges

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Invoke Solutions Now Offers Elegant Answer to Order Bias Challenges Dynamic Survey 4.0 Enables More Certainty about Results

BOOTH #420--AMA MARKETING RESEARCH CONFERENCE -- September 20, 2004 -- Invoke Solutions, a leading innovator of online, collaborative market research solutions, today unveiled Dynamic Survey 4.0, the latest release of its market-changing knowledge platform.

Dynamic Survey is a powerful real-time, interactive research platform that facilitates informed and confident decision-making. This is done by leveraging the power of the Internet to generate immediate insight to new products and concept ideas through a live interactive dialogue with 100 or more engaged participants. With Dynamic Survey 4.0, users will find features that include Concept Rotation, where participants can view multiple concepts in a single live session such that different groupings of participants will see the concepts in a different order.

"Independent studies have shown that survey participants will, when presented with more than one concept or choice, typically choose the first item in a list. We call this 'order bias'. Dynamic Survey 4.0 is designed specifically to help researches overcome this obstacle by allowing the researchers to present lists in different orders to different people. We believe this feature makes Dynamic Survey 4.0 a vital asset to knowledge workers," said Corey Torrence, CEO of Invoke Solutions.

Key enhancements to Dynamic Survey 4.0 include:

Concept Rotation

Concept Rotation is accomplished by distributing participants among groups based upon the number of concepts being tested. Each group then sees the concepts in a different random order with each concept taking the first position in one of the groups.

A rotation wizard gives the moderator full manual control over every aspect of the concepts and questions being rotated.
Rotations can be paused at any point and the system remembers the specific point the rotation was stopped at and which participants were exposed to which questions, allowing resuming the deployment from the point it was previously stopped.
The list view allows observers to see questions deployed to different groups in parallel and to watch answers from all rotation groups.

Foreign Language

Dynamic Survey moves into the global offering space with support for the both English and Spanish languages.

Spanish language was introduced in Dynamic Survey 3.2 and reaches the US Hispanic market, as well as Central and South American and Europe.
The entire participant experience is supported in the study language. Observers have the option of using the dashboard with the study language interface or the traditional English language Interface.

Dynamic Data Cleaning

Data cleaning is done in real time and in post-session providing a more accurate real time view of information.
Participants whom did not answer X% (default is 60%) of the questions will have their data removed from the reports. The clean up threshold value is set per project, if it is changed in a session, the value will be updated in all parallel sessions of the project.
Kicked out user data is cleaned from the post-session dashboard and from the reports.
Cleaned data is reflected in the reports and in the post-session dashboard

Observer Dashboard

The Moderator and Observer dashboard design has been updated to provide a better real-time view that enables you to see the critical information.

The material list has been revised to provide an "at a glance" view that shows the organization of concepts, stimuli and which question is currently being deployed.
A line separates each question, slide and clusters. Therefore when two or more questions share the same slide the slide name will appear only once.
Questions are color coded for easy status; Unsent questions - color is black, sent questions - color is gray. Remarks are in blue.

Invoke Media Creator

With Dynamic Survey 4.0, Invoke Solutions delivers a researcher-focused tool that greatly simplifies and speeds up the creation of session materials.

Word processor-like approach eliminating the additional time and need for a "DP" person to code your discussion guide
Template oriented approach that makes guide creation largely a matter of gathering parts from preexisting pieces. Quickly imports into Dynamic Survey significantly reducing the lead-time required to get materials into Invoke Solutions.

About Invoke Solutions

Invoke Solutions is a key player in the knowledge and insight industry, driving transformation from traditional research methods to real-time, very rich, online solutions. In response to the need for faster marketing decisions based on greater customer insight, Invoke Solutions developed Dynamic Survey, an innovative, interactive research platform that provides both qualitative and quantitative market research in one, online, real-time session. Dynamic Survey enables users to harness the power of the Internet to generate immediate insight to new products and concept ideas through a live interactive dialogue with 150 or more respondents. Each session combines the rich opinions and adaptive questioning of a focus group with the large sample and quantitative questioning of a survey. Invoke Solutions and Dynamic Survey help clients make faster, more confident, better informed decisions.