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01-12-10 Invoke Announces the Release of Engage Analytics III
07-22-09 Invoke Engage Analytics Emerges as a Game Changer for Market Research
05-06-09 Invoke Solutions Announces Engage iBus, the First and Only Fully Fused Omnibus Solution
03-03-09 Engage Analytics Gains Rapid Industry Adoption in its First Sixty Days
12-15-08 Invoke Launches Engage Analytics
11-19-08 Invoke Solutions welcomes Industry Analyst Brad Bortner for a Joint Webinar
08-29-08 Jennafer Stahl Expands Invoke Solutions Brand and Communications Experience
07-28-08 Invoke’s Engage Mobile Drives Engagement at IIR’s Shopper Insights in Action
07-02-08 Invoke’s Engage Open Helps Drive Company Growth
05-15-08 Invoke Explores The Power of Word of Mouth
3-11-08 Invoke Receives $7MM in Funding
03-18-08 Mothers Still Concerned About Marketers, But Take Responsibility
02-13-08 Consumers Say Green is Nice, Taste is Better
1-21-08 Invoke introduces the Engage Family of Research Solutions
10-5-07 Invoke Ping Provides Feedback at Leading Industry Event
09-4-07 Invoke Opens European Office, Adds Research Experience
04-13-07 Invoke Solutions Announces New Director of Marketing
03-06-07 Invoke Solutions Selects New Mobile Gateway Platform for Latest Invoke Ping Product
02-14-07 The Gallup Organization Partners with Invoke Solutions to Provide Next Generation Online Research Platform
01-16-07 Greenfield Online and Invoke Solutions Partner to Deliver Invoke LIVE! – Demonstration of Qualitative-Quantitative Research Sess
12-19-06 Maritz and Invoke Solutions Partner to Launch Mobile Research Platform
7-25-06 Invoke Solutions Outlines Vision for Enabling Consumer Research Anytime, Anywhere
7-12-06 Invoke Solutions Launches MyInvoke Portal
5-9-06 The Marketing Workshop, Inc. and Invoke Solutions Partner to Deliver Next Generation Research Solution to Clients
5-3-06 Invoke Solutions Announces New CEO
5-01-06 High Prices, Unruly Crowds and Lack of Quality Movies Turn Movie Goers Away from Theaters
3-29-06 Invoke Solutions Named Cool Vendor by Leading Analyst Firm
3-15-06 Invoke Solutions and EMERGE International Partner to Deliver Next Generation Cultural Health Solutions to Clients
12-05-05 Invoke Solutions Appoints Alon Ravid as Chief Technology Officer
11-02-05 Invoke Solutions Announces Partnership with HR.com
9-28-05 Invoke Solutions Names Frank H. Lallos as CFO and Traci Gere as Vice President of Professional Services
9-23-05 Invoke Solutions Takes Its Revolutionary Researching Platform To The Next Level with “Invoke on Demand”
7-25-05 Maritz Research Launches Real-Time Research Tool for Businesses Needing Quick, In-Depth Customer Feedback
6-16-05 Invoke Solutions Continues Impressive Growth Adding Customers and Tripling Sales Force
4-12-05 Invoke Solutions Helps HR Outsourcers, Businesses Improve Strategic Decision Making and Investment in Human Capital Programs
3-29-05 Invoke Solutions Sees 70% Revenue Growth in 2004, Adds $6.5 Million Investment
2-22-05 Technology Innovator Invoke Solutions Names Ben Cesare Senior Vice President of Sales
2-15-05 Greenfield Online and Invoke Solutions Deliver Next Generation Real-Time Research Solutions to Clients
10-21-04 Ryan Partnership and Invoke Solutions Partner to Offer Insights-Based Research Tool for Marketers
9-21-04 Invoke Solutions Honored at 25th Annual AMA Marketing Research Conference
9-20-04 Invoke Solutions Now Offers Elegant Answer to Order Bias Challenges
9-19-04 Invoke Solutions Uses Innovative Dynamic Survey Platform to
9-15-04 Invoke Solutions Targets Fastest Growing Market Segment in US with Release of Dynamic Survey 3.2 “en Español!”
8-30-04 Marriott Chooses Invoke Solutions and Dynamic Survey for Confident Decision-Making
8-17-04 Invoke Solutions Establishes Impressive Foundation for Growth
7-20-04 Invoke Solutions and Dynamic Survey Help Midas Maintain its Touch
6-22-04 Invoke Solutions Announces Global Partnership With C&R Research
6-15-04 Be Even More Certain about Your Decisions with Dynamic Survey 3.1, Invoke Solutions' Real-Time Online Research Platform
2-23-04 Growing Market Demand Drives Millward Brown and Invoke Solutions to Further Collaborate
9-12-03 Invoke Solutions Continues to Drive Innovation of Real-Time Market Research with Release of Dynamic Survey 3.0
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Invoke Solutions Helps HR Outsourcers, Businesses Improve Strategic Decision Making and Investment in Human Capital Programs Invoke Technology Puts HR, Management Directly in Contact with Employees for Immediate, Live Insight into Cares, Concerns

HRO WORLD CONFERENCE, New York, NY -- April 12, 2005 --Invoke Solutions, a leading innovator of real-time, interactive research technologies, today announced its technology is helping businesses better manage their human capital by transforming how employee insight is integrated into HR decision making. Invoke’s real-time research platform allows companies to have live, interactive dialog with large groups of employees and gain immediate and anonymous feedback in a way not previously possible.

Traditionally, businesses have used focus groups – a small number of people – or surveys to gain employee insight and feedback. These processes are time consuming, and often the information obtained is dated by the time a business is able to act upon it. In addition, these methods are very limited in the ability to probe deeper on key issues that surface or to obtain truly honest, unbiased feedback from employees.

Using the Invoke Solutions platform, HR outsourcers or corporate HR officials are able to easily have an anonymous real-time dialog with over 150 employees where information is presented and detailed feedback is received in a live, interactive environment. During an Invoke session, up to 40 decision makers and subject matter experts (from any location in the world) can observe the results as they are uncovered and dynamically drill down to further explore key issues that emerge. This helps businesses uncover the true drivers of employee satisfaction extremely quickly and learn of employee cares and concerns before issues escalate into serious, corporate-wide problems.

Allan Schweyer, executive director of the Human Capital Institute has said, "Technology has brought new capabilities to managing human capital, such as the ability to communicate with employees often and quickly to include their thoughts and views on initiatives and directions under the consideration of senior management. The benefits include better insight into developing HR and talent management programs that have a real impact on strategic issues such as employee engagement, performance and retention.”

The business process applications for which the Invoke platform can be used are almost limitless. Some examples include:

  • Real-time Employee Satisfaction Studies – regularly scheduled for checking the “state of the union” or ad hoc to respond to urgent situations
  • HR Program Development and Implementation – identifying needs, testing solutions and measuring success (e.g. training or new benefits programs)
  • Merger and Acquisition Integration – tracking progress and measuring success
  • Change Management – establishing a baseline, identifying concerns, and measuring success

“Every CEO knows his or her employees are the most important asset – the people define the company and affect its capacity to perform,” said Corey Torrence, Invoke Solutions’ Chairman and CEO. “Involving employees, knowing what they think and understanding why can positively impact a company’s ability to deliver effective human capital programs and create a work environment that fosters pride in the workplace and a desire to succeed.”

Global companies have found that Invoke sessions are a very effective forum to gather sincere and extremely constructive employee feedback due to the anonymity, dynamic questioning, and qualitative responses that the platform provides.

Invoke Solutions Demonstrates Live Session at HRO World 2005
Invoke Solutions will demonstrate its platform for HR professionals at HRO World 2005 April 12 – 13 at the New York Hilton Hotel in booth 1132. In a live session titled, “Inside the Mind of the Employee,” Invoke will show how its platform allows HR professionals to gain anonymous feedback from employees on their feelings about employee benefits, recognition, and work/life balance issues. The results will provide both qualitative and quantitative data for instant insight and analysis.


About Invoke Solutions

Invoke Solutions is a key player in the knowledge and insight industry, helping to drive the transformation from traditional research methods to very rich, real-time solutions. Already used by many Global 2000 companies in the CPG, high-tech, pharmaceutical, and entertainment industries, Invoke is rapidly becoming the standard platform for organizations that need to make continuous, fast, fact-based decisions.

In response to the need to make faster decisions based on greater customer, employee or consumer insight, Invoke Solutions developed a unique, interactive platform that provides both qualitative and quantitative research in a single real-time session. The Invoke platform enables users to harness the power of the Internet to generate immediate insight from their target audience through a live interactive dialogue with 150 or more participants, witnessed by 40 real-time observers armed with powerful analytic tools.