Download PDF
Invoke
Ping to Provide Feedback at the Industry’s Premier Conference, IIR’s “The
Market Research Event”
WALTHAM,
MASS – October 5, 2007 --Invoke Solutions, the leading innovator of real-time, online
qual/quant and mobile research technologies, is
proud to announce that they will be partnering with the Institute of
International Research to provide attendee feedback at the marketing research
industry’s premier conference, The Market Research Event, from October 14-17 in
Los Angeles, CA.
Using Invoke's
mobile research platform, Invoke Ping, attendees will be able to evaluate
components of the conference via text messaging on their mobile phones.
IIR will be able to see the results in real-time at the conference and share
key findings with the audience.
The Market
Research Event is the industry’s premier conference with innovative topics and
evocative case studies that feature speakers from leading companies including
Best Buy, Mattel, Coca Cola, Hilton Hotels, Hewlett Packard, Allstate, General
Motors, Taco Bell, Target, Harrah’s, Procter & Gamble and more. With
hundreds of attendees from client side companies and providers, The Market
Research Event has become research industry’s most anticipated conference.
About Institute for International Research
The Institute for
International Research (IIR) specializes in professional development through
training, conferences, seminars, e-Learning programs, publications,
and consulting. IIR organizes some 200 event annually, including conferences
across a number of industries, including customer service, finance,
health care, marketing and new product development, pharmaceuticals, and
telecommunications.
About Invoke Solutions
Invoke Solutions is the
leading innovator of real-time researching technologies that help businesses
gain instant insight into the opinions, views, and dynamics of their customers,
employees, and other constituents. Unlike
traditional, costly, and decades old research methodologies, Invoke offers
mobile and online research platforms that provide a more engaging experience
for participants and give businesses faster, more useful results with the depth
of insight needed to make important decisions.
Invoke partners with
leading research firms and Fortune 1000 companies to enable faster, smarter
decisions throughout the marketing and product innovation lifecycle. From brand
exploratory research to final communications testing and product concept tests
to in-home use studies, Invoke delivers the insight needed to move forward with
confidence, faster.
For more information contact:
Josh Mendelsohn
Director of Marketing
Invoke Solutions
Josh.Mendelsohn@invoke.com
(781) 810-2710
