Website Usability

website

Testing user interfaces and evaluating digital media is highly instrumental for success in today’s online environment. We have developed a unique approach to ensure the success of your online presence.

Our interactive online environment allows us to get large-scale in-depth qualitative feedback accompanied by quantitative scorecards in real-time to fully understand:

  • Content appeal
  • Brand fit and competitive comparisons
  • Ease of use and navigation
  • Actual feature usage
  • How it is being used today and going forward
  • Unmet needs and possible improvements

In the end, you will know more than just what people think, you will know what changes you need to make to maximize the success of your launch, drive visitation and promote ongoing engagement.

  1. “Online hybrid (qualitative/quantitative) technology seems to be a 21st Century,
    difference-making research methodology. “Engage,” more than simply combining qual and quant methodologies, can shore up the respective weaknesses of qual and quant by delivering projectable quantitative data and the qualitatively-derived
    ‘why’ behind it.”

    Research Conference Report