Shopper Insights

shopper

With billions of dollars being spent each year on marketing communications that promise a “fun” or “partnering” or “exciting” or “convenient” consumer experience, it is essential to understand how well you are living up to that promise in all of your locations and the subsequent impact on word-of-mouth revenue-generating behaviors, share of wallet, and loyalty.

  • How effective is signage?
  • Is the product selection right?
  • Were people able to easily find what they were looking for?
  • Did the environment and employee interactions meet expectations?
  • Are people aware of current advertising, specials, etc?
  • What could make the experience more enjoyable?
  • What are people actually doing on-site?
  • What are they going to do in the future?
  • How satisfied overall are your customers?
  • Are they going to recommend you to their friends and family?
  • How does the experience impact key metrics?
  1. “Online hybrid (qualitative/quantitative) technology seems to be a 21st Century,
    difference-making research methodology. “Engage,” more than simply combining qual and quant methodologies, can shore up the respective weaknesses of qual and quant by delivering projectable quantitative data and the qualitatively-derived
    ‘why’ behind it.”

    Research Conference Report