New Product Development


With so many stakeholders (departments) involved with NPD, gaining full internal consensus while simultaneously optimizing the product to best meet market demands can be extremely difficult.

We are well aware of NPD challenges and it is our research expertise along with our innovative methodology that enables us to overcome these obstacles. This approach allows us to focus on optimizing product development by evaluating:

  • The competitive set and relative strengths and weaknesses
  • Met and unmet needs within the product category
  • Product appeal and benefits
  • Brand fit
  • Purchase intent, likes, dislikes, etc.
  • Additional useful features and improvements
  1. “Online hybrid (qualitative/quantitative) technology seems to be a 21st Century,
    difference-making research methodology. “Engage,” more than simply combining qual and quant methodologies, can shore up the respective weaknesses of qual and quant by delivering projectable quantitative data and the qualitatively-derived
    ‘why’ behind it.”

    Research Conference Report